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GHQ cost $US 9.95 for 50-60 figures. H&R cost £2.50 for about 50; at current exchange rates, that's about $NZ 11.50 and $NZ 5.00 respectively. Postage rates are more expensive for H&R; they charge an additional 40% for shipping from the UK to New Zealand, but that's still not nearly enough to make them as costly as GHQ figures.
GHQ figures cost more than twice as much as H&R, but then they're undeniably better sculpted. However, though they're cruder, H&R figures are still easily identifiable as to weapon load, troop type and so forth, and so serve perfectly well as wargaming units. At arm's length, on the tabletop, GHQ's finer modelling really doesn't make itself obvious, so from a functional point of view, H&R would be the obvious choice — after all, why pay all that extra for detail you're mostly not going to see?
I do like a nicely-detailed model, but that alone wouldn't be enough to make me pay a premium for GHQ. What does push me over into buying from GHQ is the fact that I can do all my purchasing automatically, direct from their website, and their stuff arrives here in New Zealand within seven to ten days. When dealing with H&R, on the other hand, I have to make my choices, send them an email order, wait for them to send me a PayPal invoice, pay them, and then wait for the figures to arrive. That extra inconvenience is enough to get me to pay extra just to avoid it.